Twice a week, Monday and Thursday. Real campaigns taken apart, which brands AI tools recommend when shoppers ask what to buy, the numbers worth knowing, and one thing you can try that week. It’s for the one or two people doing all the marketing at a small brand, and the shops and agencies who work with them.
What’s in an issue
- The TeardownOne brand’s campaign, what it did, and what a small brand can take from it.
- The AI ShelfWhat ChatGPT, Gemini, Perplexity, and Google’s AI answers recommend in one product category, and which sites they cite.
- The NumbersTwo or three figures from earnings calls, sales data, and search demand.
- One PlayOne thing to try this week, with steps.
- On ThursdaysHoliday and promo watch, the industry’s moves, and dates to know.
Who writes it
Growth in the Wild is written by Andrew Tepen. I’ve worked in endurance event management, at Big Shark Bicycle Co in St. Louis, and on websites, content, and SEO for small organizations.